About Company

The Swan is conveniently located on Hammersmith Broadway, within a short stroll of West Kensington, Barons Court, Fulham, St Paul’s Green, Kings Mall Shopping Centre, and is only a 1 minute walk from Hammersmith Underground Station.

Nicholson’s Pubs are known for their individual style, exciting stories, and charming personalities — and The Swan is certainly no exception.

Built in 1901 as a hotel on the site of an old coaching inn, The Swan is famous for inspiring artists. For centuries ‘The Swan’ has mastered serving perfect drinks and excellent food down to a fine art, and its colourful history has always been adorned by artistry in a variety of forms. Its first portrait was as a coaching inn known as the ‘Old Swan’, functioning as the first stop from the City of London in 18th Century, refurbishment then fashioned it into the ‘White Swan’, while later renovations shaped it into the Swan Hotel. However, the railways arrival in Hammersmith meant demolishing the original premises, and the current building was designed from a blank canvas.

The Swan has always been central to travellers, feeding their imagination during their stay. Those who stayed longer made the town into the home for creative industries, such as The Silver Studio that designed textile patterns for Liberty of London.

The rich tapestry of this inspirational home also attracted great luminaries of the Arts & Crafts movement, such as William Morris and also Edward Johnstone, designer of the famous London Underground “Bulls Eye” symbol. This artistic heritage also extended to Gustav Holst, (composer of the Planets) whose composition ‘Hammersmith’ reflected his impressions of the town where he worked.

Take a moment to absorb the decoration and beautiful architecture, over two floors, and enjoy a fine selection of quality British food and drink, just like the great artists before you — you just might be inspired to design something wonderful too!